What Is Alaio? Bitrix24's New International Brand Explained for Malaysian Users
Why you're seeing "Alaio" on Bitrix24 invoices, apps and Vibecode, what changes (very little), what doesn't, and the phishing scam to watch out for.
If you use Bitrix24, you may have noticed a new name: Alaio. It appears at the bottom of bitrix24.com, on billing documents, as the developer of Bitrix24's own Market apps, and in the name of the new Alaio Vibecode platform. Some Malaysian clients have asked us whether Bitrix24 has been sold, renamed or replaced.
The short answer: it's the same Bitrix24, and you don't need to do anything.
In one sentence
Alaio is the international brand and company name under which Bitrix24 is distributed outside its original markets. The product is the same Bitrix24 you already use.
Where you'll see the Alaio name
- bitrix24.com: the website footer and legal documents, including W-9 forms issued in the name of Alaio, Inc.
- Invoices and contracts for direct Bitrix24 subscriptions, which may show Alaio as the vendor.
- Bitrix24 Market: Bitrix24's first-party apps list "Alaio, inc" as the developer.
- Alaio Vibecode: the new platform for building Bitrix24 apps with AI, launched in September 2026. See what's new in Bitrix24 in 2026.
What stays the same
| Item | Changes? |
|---|---|
| Your Bitrix24 address (yourcompany.bitrix24.com) | No |
| Logins, passwords and two-factor authentication | No |
| Your data, files and CRM records | No; nothing is moved |
| Installed Market apps and integrations | No; nothing to reinstall or repurchase |
| Automation rules, workflows and REST API | No |
| Your plan and its limits | No |
| Vendor name on direct invoices | May show Alaio |
Watch out: the "migrate to Alaio" phishing scam
Scammers are using the rebrand. Bitrix24 partners have reported emails and messages claiming your Bitrix24 account "must be migrated to Alaio", with a link to log in. There is no migration. These messages try to steal your Bitrix24 login.
- Don't log in through links in emails or WhatsApp messages. Type your Bitrix24 address yourself.
- Check notifications inside your Bitrix24 account instead.
- Turn on two-factor authentication for every user, especially administrators.
- If someone has already entered their password on a suspicious page, change it immediately and end their other sessions.
What Malaysian finance teams should do
- If you pay Bitrix24 directly: update the vendor name in your records if invoices now show Alaio. Payments to a foreign vendor still raise the same withholding tax and self-billed e-invoice questions as before. See the hidden costs of paying Bitrix24 in USD.
- If you buy through FusionETA: nothing changes. You pay a Malaysian company in RM and receive a Malaysian e-invoice.
Is Bitrix24 going away?
No. Bitrix24 continues to release major updates under the Bitrix24 name, including the Vibe+ plans launched in September 2026. Alaio is the company and brand behind its international distribution, not a different product.
Frequently asked questions
Is Alaio the same as Bitrix24?
Yes. Alaio is the brand and company name under which Bitrix24 is distributed internationally. Your Bitrix24 account, data and features are the same.
Do I need to migrate my Bitrix24 account to Alaio?
No. There is no migration. Your Bitrix24 address, logins, data, apps and automation keep working. Messages asking you to log in through a link to migrate your account to Alaio should be treated as phishing.
Why does my Bitrix24 invoice say Alaio?
Bitrix24's international billing entity uses the Alaio name, so invoices, contracts and app listings may show Alaio, Inc. Your finance team may need to update the vendor name in its records.
What is Alaio Vibecode?
Alaio Vibecode is Bitrix24's official platform for building Bitrix24 apps with AI coding tools. It is included with the Bitrix24 Vibe+ plans.
Based on information published by Bitrix24 and Bitrix24 partners as at November 2026. If you receive any message about your Bitrix24 account that you're unsure about, check it inside your Bitrix24 account or with us before clicking any link.
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