Bitrix24 vs HubSpot vs Zoho CRM: Which CRM Suits Malaysian SMEs? (2026)
An honest comparison of pricing models, features, WhatsApp, local support and total cost for a 20-person team, from a Bitrix24 partner who knows Bitrix24 isn't right for everyone.
If you're choosing a CRM in Malaysia, three names come up again and again: Bitrix24, HubSpot and Zoho CRM. All three manage leads, deals and customers. But they're built, and priced, very differently.
We're a Bitrix24 partner, so we'll be upfront: Bitrix24 isn't the best choice for every business. Here's how they really compare.
Quick answer
- Choose Bitrix24 if you want CRM, tasks, projects, chat, video calls and websites in one workspace at a flat price for your whole team.
- Choose HubSpot if you're marketing-led, rely on inbound content and email campaigns, and have the budget for per-seat pricing as you grow.
- Choose Zoho CRM if you want a focused, per-user CRM and may add other Zoho apps (Books, Desk, Campaigns) later.
At a glance
| Bitrix24 | HubSpot | Zoho CRM | |
|---|---|---|---|
| Pricing model | Flat price per organisation, up to a user limit | Per seat, per month | Per user, per month |
| Free plan | Yes | Yes (free CRM tools) | Yes (very small teams) |
| What's included | CRM, tasks, projects, chat, video calls, drive, sites, HR, automation, AI | CRM; marketing, sales, service and content sold as separate "Hubs" | CRM; other Zoho apps separate or in the Zoho One bundle |
| Internal collaboration | Built in (messenger, feed, video, tasks) | Limited; usually paired with Slack or Teams | Limited; Zoho Cliq and Projects are separate apps |
| Via Contact Center connectors and apps such as Wazzup24 | WhatsApp Business integration on paid tiers | WhatsApp Business integration | |
| AI | CoPilot; unlimited AI and MCP server on Vibe+ | HubSpot AI (Breeze) | Zoho Zia |
| Self-hosted option | Yes, Bitrix24 On-Premise | No | No |
| Malaysian partners | Yes, including Gold partners in KL | Yes | Yes |
Pricing: flat-rate vs per-seat
This is the biggest difference, and it decides the cost for most teams.
- Bitrix24 charges one price per organisation. Standard covers up to 50 users at US$99 a month (annual billing), and Professional covers up to 100 users at US$199 a month. In RM through FusionETA, Standard Vibe+ is RM6,000 a year. See our Bitrix24 price guide.
- HubSpot Sales Hub is priced per seat: Starter from about US$15–20 per seat a month, Professional about US$90 per seat a month on annual billing, plus a one-time onboarding fee reported at about US$1,500.
- Zoho CRM is priced per user: Standard about US$14 and Professional about US$23 per user a month on annual billing. Zoho shows local prices in some countries.
Example: a 20-person sales team, 3 years
| Option | Per year (list, USD) | 3 years |
|---|---|---|
| Bitrix24 Standard (up to 50 users) | US$1,188 | US$3,564 |
| Bitrix24 Standard Vibe+ (launch offer, then regular renewal) | US$1,440 in year 1 | Ask us for an RM quote |
| Zoho CRM Professional (20 × US$23) | US$5,520 | US$16,560 |
| HubSpot Sales Hub Professional (20 × US$90) | US$21,600 + onboarding | US$64,800 + onboarding |
These are software costs only, before setup, training and taxes. The pattern holds: per-seat CRMs scale with headcount, Bitrix24 doesn't until you pass the plan's user limit.
Features: all-in-one vs best-of-breed
Bitrix24 replaces several tools. Your sales pipeline, the tasks that follow a deal, the team chat about it, the video call with the client and the quote all live in one place. That's its main advantage, and its main challenge: there's a lot to learn, so a good setup and training matter.
HubSpot is the strongest of the three for inbound marketing: landing pages, email campaigns, SEO tools and marketing automation. Its interface is polished and easy to learn. But the full suite gets expensive quickly.
Zoho CRM is a deep, highly customisable CRM with strong reporting. It suits companies that want a classic CRM and are happy to use other Zoho apps for projects, helpdesk and chat.
WhatsApp and Malaysian channels
In Malaysia, most sales conversations happen on WhatsApp. All three can connect to it, but check the cost and setup: some integrations need the WhatsApp Business Platform (API) and pay-per-conversation fees. Bitrix24 can bring WhatsApp, Facebook, Instagram, live chat and web forms into one CRM inbox. See how to connect WhatsApp to Bitrix24.
Which should you choose?
| Your business | Our suggestion |
|---|---|
| SME of 10–100 staff wanting CRM plus tasks, chat and projects | Bitrix24 |
| Marketing-led business generating leads from content and email | HubSpot |
| Sales team wanting a focused CRM, already using Zoho apps | Zoho CRM |
| Need your data on your own server | Bitrix24 On-Premise |
| Tight budget, growing headcount | Bitrix24 (flat price) |
Frequently asked questions
Is Bitrix24 cheaper than HubSpot?
For most teams, yes. Bitrix24 charges one flat price per organisation (Standard covers up to 50 users), while HubSpot charges per seat. The gap grows with every user you add, and HubSpot Professional also charges a one-time onboarding fee.
Is Bitrix24 better than Zoho CRM?
It depends on what you need. Bitrix24 includes tasks, projects, chat, video calls and websites in one price, so it suits companies that want one workspace. Zoho CRM is a focused CRM priced per user, with other Zoho apps sold separately or in Zoho One.
Which CRM is best for a small business in Malaysia?
For a team that wants CRM plus internal collaboration at a predictable price, Bitrix24. For marketing-led businesses that rely on inbound content and email marketing, HubSpot. For teams that want a classic per-user CRM and may add other Zoho apps later, Zoho CRM.
Can I migrate from HubSpot or Zoho to Bitrix24?
Yes. Contacts, companies, deals and products can be exported to CSV or Excel and imported into Bitrix24 CRM. Custom fields and pipelines should be set up in Bitrix24 first so the data lands in the right place.
HubSpot and Zoho CRM details are based on publicly available USD list prices as at November 2026. Vendors run promotions and change prices often, so confirm current plans with each vendor.
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